He had a gift for combining multiple genres of music in such an entertaining way that he had captivated and captured a broad, substantial fan base.Įnter Steven Sharp Nelson. He had experienced the “music business” first hand. Paul explained his idea to Jon and asked if he would be willing to be in a video promoting both the store and Jon’s music. He asked Paul if he could practice on one of the store’s pianos in preparation for his gig that night. Jon had built a career in solo piano performance and had a concert in the St.

Paul was an ambitious, talented risk taker and felt inspired that if he could find the right people to work with he could create the number one music video channel in the world. He set out to engage potential customers with music videos that were entertaining and that showcased the pianos he had in his store – envisioning “viral videos” doing his marketing for him. He had seen videos “go viral” and was fascinated by this exponential phenomenon. Paul embarked upon a self-guided study of social marketing and started a YouTube channel and a Facebook page.

The name of the piano store? The Piano Guys. Paul Anderson, the store’s owner, was looking for a new, unconventional way to market pianos. It all started in a piano store in a little Southern Utah town called Saint George.

What do you get when you mix up a marketing genius that does video, a studio engineer that writes music, a pianist that had a successful solo career, and a cellist that does pretty much everything? The Piano Guys: a miraculous meeting of “guys” with the same intrinsic purpose – to make a positive impact in the lives of people all over the world through music videos.

Piano guys frozen