The acquisition will 'accelerate Intuit's ability to organize, understand, and use data to deliver personalized insights,' Intuit CEO Sasan Goodarzi said in a press release.ĭetails: Whether you're using Mint to keep a monthly budget or a DIY taxpayer who enjoys the ease of TurboTax, some of your information is shared across all of the company's platforms, per the company's privacy statement. Why it matters: The company can cross-sell its own products as well as products and services from third parties - like a Capital One Platinum Credit Card or a loan from Lending Club - based on what it knows about you.ĭriving the news: Intuit said Tuesday it had agreed to buy analytics company Origami Logic, effectively doubling down on the use of customer data to enhance its marketing. If you file taxes with TurboTax, use the budgeting app Mint, or run a small business with QuickBooks, Intuit - the parent company of all of these services - knows as much about you as your bank does, if not more. Visit Business Insider's homepage for more stories.

What Intuit can do with your data without your permission is regulated, thanks to a rule that prohibits tax preparers from using your information to sell you other services without your permission.Intuit is about to learn even more about its customers: It announced Tuesday that it would buy analytics company Origami Logic, which will give it even more customer data.The company can cross-sell its own products as well as products and services from third parties - like a Capital One Platinum Credit Card or a loan from Lending Club - based on what it knows about you.

Intuit, the financial software company behind TurboTax and Mint, knows a lot about you.

If you have the Mint app, Intuit knows as much about you as your bank does.

Intuit mint com